It has been proven time and time again that outdoor advertising is the most cost effective way to reach a desired target audience. Outdoor Advertising is the best way to make the biggest impact possible. Since it is in the public domain, Outdoor Advertising assuredly reaches its audience. People can’t “switch if off” or “throw it out”. People are exposed to it whether they like it or not. In this sense, Outdoor Advertising truly has a “captured audience”.
Benefit of Outdoor Advertisement
Advertising anything outdoors means 24-hour exposure to the public eye. Outdoor advertising signs are not temporary or periodic, but rather consistent and non-stop. It’s always in sight for the public night or day, rain or shine. Radio, television, and print ads and most other media are all momentary and sporadic.
Outdoor advertisements are one of the most cost efficient ways to reach potential customers and clients. Additionally, this type of advertising costs 80 percent less overall than television, 60 percent less than print advertisements and 50 percent less than radio advertising. Easily incorporated into an all-inclusive media focal launch, it can be combined with along television, radio and also print. Outdoor advertising agencies will in fact work with all media-advertising agencies to produce the most effective ad campaigns imaginable.
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The majority of humans will quite naturally focus on an outdoor advertisement in comparison to the same ad in newspapers, on TV or on the radio. Stuck in traffic or waiting at the bus stop, most individuals are looking for something to pass time. The human eye will rapidly fixate on an outdoor ad sign to help pass time and avoid boredom. Thus said, positioning ads at bus stops, busy intersections and/or along highways prone to high volume can be ingenious
Outdoor advertising can be located in any areas where it will most likely be effective. For example, a company selling holistic and whole foods, would be wise to place a mobile billboard at a Farmer’s Market. A new night club would be smart to select a location outside of a restaurant where early diners might be looking for after dinner entertainment. These same ads when in newspapers or on radio may be missed altogether by the ideal target audience